A BREATHLESS MANIFESTO • 1997
IT IS NOT A WORD ANYMORE. IT IS A FORCE. IT LANDS IN THE ROOM LIKE A SLAB OF WET CONCRETE AND REFUSES TO MOVE. SYNERGY. SAY IT. FEEL THE TEETH OF IT.
ONCE IT WAS TWO THINGS. NOW IT IS ONE THING THAT IS GREATER THAN THE SUM. THIS IS NOT MATH. THIS IS BLOOD AND STEEL AND THE FUTURE ALL AT ONCE.
EVERY MEETING THAT DRAGS. EVERY MEMO THAT DIES IN A DRAWER. EVERY HALF-BAKED IDEA THAT COULD HAVE BEEN SAVED IF ONLY THE RIGHT TWO MINDS HAD BEEN FORCED INTO ONE ROOM UNTIL SOMETHING BROKE OPEN.
SYNERGY IS THE ONLY CURE FOR THE DISEASE OF SEPARATE. WE HAVE BUILT SILOS AND NOW WE MUST BURN THEM DOWN WITH THE HEAT OF COMBINED PURPOSE.
RISE. FIND THE OTHER. PRESS YOUR IDEAS TOGETHER UNTIL THEY GLOW. THE WORLD DOES NOT NEED MORE SOLO HEROES. IT NEEDS THE CRACKLING HEAT THAT HAPPENS ONLY WHEN TWO FLAMES BECOME ONE.
SYNERGY IS NOT A GOAL. IT IS THE ONLY POSSIBLE OUTCOME IF WE REFUSE TO STAY SMALL.
WRITE YOUR NAME. JOIN THE MERGE. THE LIST IS SMALL. THE LIST IS FINAL.